---
title: Oura Is Paying $625 Million in Cash for the Doctor Service Already Inside Its App
description: Six weeks after postponing its IPO, Oura is buying Counsel Health, whose medical AI and physicians already work inside the Oura app.
author: Darie Nani (Editor-in-Chief)
date: 2026-11-11T17:00:05.782Z
updated: 2026-11-11T17:00:05.796Z
canonical: https://www.sovereignmagazine.com/article/oura-counsel-health-625-million-cash
image: https://cdn.nanimediahouse.com/oura-counsel-connect-to-care-566682.webp
categories: Business
content_type: News
region: United States
publication: Sovereign Magazine
access: members
schema_type: Article
about:
  - type: Organization
    name: Oura
    description: Oura makes the Oura Ring, a smart ring that tracks sleep, activity and other health signals, and the Oura app.
    url: https://ouraring.com
  - type: Organization
    name: Counsel Health
    description: Counsel Health is an AI-native primary care company that pairs medical AI with its own board-certified physicians.
    url: https://www.counselhealth.com
---

Oura has agreed to buy Counsel Health, a primary care company that pairs medical AI with its own physicians, for $625 million in cash. The deal comes six weeks after the smart ring maker postponed a stock market listing that would have raised up to $2.2 billion. Counsel had raised about $36 million in total before the deal, according to PitchBook estimates, including a $25 million Series A a year ago led by Andreessen Horowitz and GV.

The two companies have worked together since May. Since June, Oura members using Oura Labs, the app's area for features still in testing, have been able to tap "Connect to Care" from a Health Radar alert or at any time and chat with Counsel's medical AI. When they need to, they can bring in a board-certified Counsel physician, who can diagnose, prescribe, order labs and make referrals. The medical AI is free to try for 30 days, and unlimited access to the AI and Counsel's doctors costs $159 a year.

Tom Hale, Oura's chief executive, said Counsel lets members "take action on their health across a range of needs, from quick questions and prescriptions to lab results, chronic care, and referrals." Oura expects the deal to close before the end of the calendar year, and the $625 million is subject to adjustment.

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