--- title: White & Private Label Expo London Returns to ExCeL on 11-12 November With 300 Exhibitors and Free Entry description: The White & Private Label Expo returns to ExCeL London on 11-12 November 2026 with 300 exhibitors, 100 seminars and free tickets for 16,000 retailers. author: Darie Nani (Editor-in-Chief) date: 2026-09-14T10:35:55.161Z updated: 2026-09-14T10:43:21.823Z canonical: https://www.sovereignmagazine.com/article/white-private-label-expo-london-2026 image: https://cdn.nanimediahouse.com/white-private-label-expo-london-2026-v2.webp categories: Business content_type: Spotlight region: London publication: Sovereign Magazine about: - type: Event name: White & Private Label Expo London 2026 description: "The White & Private Label Expo London 2026 is the UK's leading product sourcing event, bringing 300 white and private label manufacturers together with retailers, brand owners and online sellers at ExCeL London on 11-12 November 2026. Entry is free, with 100 seminars and keynote talks across both days, and one ticket also covers the three co-located shows: Smart Retail Tech Expo, E-commerce, Packaging & Labelling Expo, and Retail Supply Chain & Logistics Expo." url: https://www.whitelabelexpo.co.uk/?utm_source=PARTNERsovereignmagazine startDate: 2026-11-11T10:00:00.000Z endDate: 2026-11-12T16:00:00.000Z --- The White & Private Label Expo London returns to ExCeL on 11 and 12 November 2026, with organisers expecting 16,000 retailers, brand owners and online sellers across the two days. Entry is free, and the show brings together more than 300 exhibitors and 100 seminars and keynote talks. The event is organised by Business Show Media Ltd, which also runs [The Business Show](https://www.sovereignmagazine.com/article/the-business-show-london-2026), and is built for retailers, brand owners and online sellers looking to launch or scale a product range. Exhibitors range from white label suppliers offering ready-made products with low minimum order quantities to manufacturers producing fully custom private label lines, across more than 20 sectors including pet products, apparel, home and kitchen, and electronics. The show's [previous edition](https://www.sovereignmagazine.com/article/why-7-000-entrepreneurs-are-heading-to-white-label-world-expo-this-november) ran last November. Retailers and online sellers are under pressure to compete on price without cutting quality, as branded goods are discounted more heavily and shoppers switch away from familiar names. Organisers say finding the right manufacturing partner matters more as a result, and this year's programme is built around that search. ## 100 Seminars and Speakers at White Label Expo London 2026 The seminar and keynote programme runs across both show days, covering e-commerce and retail strategy, white label sourcing, logistics, adopting AI at scale, and selling on Temu. Organisers describe the line-up as a hand-picked group of industry experts, including representatives from Debenhams, Sainsbury's Tu and Temu. The topics are aimed at retailers, brand owners and online sellers at every stage, from businesses launching a first product range to those already selling at scale. ## 300+ Private Label Manufacturers Across 20+ Sectors More than 300 exhibitors take the floor, covering over 20 sectors including pet products, apparel, home and kitchen, and electronics. The range runs from ready-made white label products through to fully custom private label lines, so visitors can compare suppliers side by side rather than sourcing across months of individual calls. Dedicated sourcing zones split the floor by private label, white label and wholesale, making it easier for a retailer to find a private label manufacturer that fits their sector and order size. ## Four Shows, One Free Ticket at ExCeL London The expo is co-located with three other shows: Smart Retail Tech Expo, the E-commerce, Packaging & Labelling Expo, and the Retail Supply Chain & Logistics Expo. One free ticket covers all four, so a single visit to ExCeL London in November covers sourcing, retail technology, packaging and logistics. ## Dates, Times and Free Tickets for ExCeL London The White & Private Label Expo London runs Wednesday 11 November, 10:00 to 17:00, and Thursday 12 November, 10:00 to 16:00, at ExCeL London. Tickets are free and available now through [the White & Private Label Expo registration page](https://www.whitelabelexpo.co.uk/register-attend-white-private-label-expo-london?PageNo=0&TrackingCode=PARTNERsovereignmagazine). Sovereign Magazine is a media partner of the White & Private Label Expo London. ### Event: White & Private Label Expo London 2026 11 November 2026 – 12 November 2026 In-person Venue: ExCeL London, London, United Kingdom Organized by: White Label Expo The White & Private Label Expo London 2026 is the UK's leading product sourcing event, bringing 300 white and private label manufacturers together with retailers, brand owners and online sellers at ExCeL London on 11-12 November 2026. Entry is free, with 100 seminars and keynote talks across both days, and one ticket also covers the three co-located shows: Smart Retail Tech Expo, E-commerce, Packaging & Labelling Expo, and Retail Supply Chain & Logistics Expo. [Event website](https://www.whitelabelexpo.co.uk/?utm_source=PARTNERsovereignmagazine) ## FAQ **Q: When and where is the White & Private Label Expo London 2026 held?** At ExCeL London on Wednesday 11 November, 10:00 to 17:00, and Thursday 12 November, 10:00 to 16:00. Entry is free. **Q: Is the White & Private Label Expo London free to attend?** Yes. Entry is free for both days, covering the exhibition floor, all 100 seminars and keynote talks, and the three co-located shows. Registration is through the expo's website. **Q: What is the difference between white label and private label products?** At this expo, white label covers ready-made products supplied with a low minimum order quantity, which a retailer can brand as their own. Private label goes further, with manufacturers producing a fully custom line to a retailer's own specification. **Q: What other shows come with a ticket to the White & Private Label Expo?** One free ticket also covers Smart Retail Tech Expo, the E-commerce, Packaging & Labelling Expo, and the Retail Supply Chain & Logistics Expo, all running at ExCeL London on the same two days.